Marketing Analytics With Kisholoy

@UCaM4QTrv1PuCftwf_2MRN1g - 1.4K subscribers

I share videos on marketing analytics and performance marketing. I want to help marketers by bridging the gap between advanced data analysis and marketing objectives.

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Causal Impact Analysis of War on New/Returning Customer Orders

Causal Impact Analysis of War on New/Returning Customer Orders Marketing Analytics With Kisholoy

52 views - 2 days ago

End-to-End Sales Forecasting for Ecommerce and D2C Brands

End-to-End Sales Forecasting for Ecommerce and D2C Brands Marketing Analytics With Kisholoy

132 views - 1 week ago

Frequentist vs Bayesian Marketing Mix Modeling | 2 Most Common MMM Approaches

Frequentist vs Bayesian Marketing Mix Modeling | 2 Most Common MMM Approaches Marketing Analytics With Kisholoy

106 views - 3 weeks ago

Multi-Platform Share of Search App (SoS) | Google Ads Keywords Planner + Amazon Bulk Search

Multi-Platform Share of Search App (SoS) | Google Ads Keywords Planner + Amazon Bulk Search Marketing Analytics With Kisholoy

126 views - 4 weeks ago

Share of Search (SoS) Free Tool - Build it Yourself Using Google Ads API & Streamlit

Share of Search (SoS) Free Tool - Build it Yourself Using Google Ads API & Streamlit Marketing Analytics With Kisholoy

129 views - 4 weeks ago

Budget Optimization Using MMM | MMM vs MTA | CVXPY vs SCIPY

Budget Optimization Using MMM | MMM vs MTA | CVXPY vs SCIPY Marketing Analytics With Kisholoy

245 views - 4 weeks ago

Decision Flow Dashboard 2026 | Not Just a Reporting Tool | Google Ads & More

Decision Flow Dashboard 2026 | Not Just a Reporting Tool | Google Ads & More Marketing Analytics With Kisholoy

207 views - 1 month ago

What is Linear in Linear Regression Model | Statistics for Marketers Series

What is Linear in Linear Regression Model | Statistics for Marketers Series Marketing Analytics With Kisholoy

93 views - 1 month ago

Causal Impact Analysis of Australia's Social Media Ban of Teens Under 16 | Causal Inference | RDD

Causal Impact Analysis of Australia's Social Media Ban of Teens Under 16 | Causal Inference | RDD Marketing Analytics With Kisholoy

94 views - 1 month ago

CausalPy by PYMC Walkthrough | Geo-experimentation Package | Bayesian Synthetic Control

CausalPy by PYMC Walkthrough | Geo-experimentation Package | Bayesian Synthetic Control Marketing Analytics With Kisholoy

304 views - 3 months ago

Geo Experiment Using Google's Matched Markets Package | Open Source | Time Based Regression

Geo Experiment Using Google's Matched Markets Package | Open Source | Time Based Regression Marketing Analytics With Kisholoy

291 views - 3 months ago

BigQuery AI Forecast, Evaluate & Anomaly Detection Functions

BigQuery AI Forecast, Evaluate & Anomaly Detection Functions Marketing Analytics With Kisholoy

229 views - 3 months ago

Signal to Noise Ratio | Relationship with Model Fit & Data Requirements | MMM

Signal to Noise Ratio | Relationship with Model Fit & Data Requirements | MMM Marketing Analytics With Kisholoy

57 views - 4 months ago

Bayesian Priors Explained | MMM Priors | Setting Meridian ROI Priors

Bayesian Priors Explained | MMM Priors | Setting Meridian ROI Priors Marketing Analytics With Kisholoy

360 views - 4 months ago

How to Analyze Lagged Effect of Ad Spend | Adstock | Statistics for Marketers Series

How to Analyze Lagged Effect of Ad Spend | Adstock | Statistics for Marketers Series Marketing Analytics With Kisholoy

195 views - 4 months ago

Black Friday/Cyber Monday - Forecasting Sales & Causal Impact | Incrementality

Black Friday/Cyber Monday - Forecasting Sales & Causal Impact | Incrementality Marketing Analytics With Kisholoy

109 views - 4 months ago

Statistical Significance vs Duration of Testing | When (not) to stop an incrementality test

Statistical Significance vs Duration of Testing | When (not) to stop an incrementality test Marketing Analytics With Kisholoy

75 views - 5 months ago

Causal Inference Basics: Average Treatment Effects (ATE, ATT, ATU)

Causal Inference Basics: Average Treatment Effects (ATE, ATT, ATU) Marketing Analytics With Kisholoy

180 views - 5 months ago

Are Attribution Window & Adstock the same? Not Quite! | Statistics for Marketers

Are Attribution Window & Adstock the same? Not Quite! | Statistics for Marketers Marketing Analytics With Kisholoy

80 views - 5 months ago

Incrementality Testing with DiD/TWFE/Event study model

Incrementality Testing with DiD/TWFE/Event study model Marketing Analytics With Kisholoy

201 views - 5 months ago

What is Adstock in MMM? Full Mathematical Explanation

What is Adstock in MMM? Full Mathematical Explanation Marketing Analytics With Kisholoy

481 views - 6 months ago

Why Marginal ROAS Equalizes Under Optimal Budget Allocation | Statistics for Marketers Series

Why Marginal ROAS Equalizes Under Optimal Budget Allocation | Statistics for Marketers Series Marketing Analytics With Kisholoy

256 views - 6 months ago

Why You Cannot Trust ChatGPT to Do Data Analysis

Why You Cannot Trust ChatGPT to Do Data Analysis Marketing Analytics With Kisholoy

160 views - 6 months ago

Causal Inference - Measurement Beyond Attribution | Statistics for Marketers Series

Causal Inference - Measurement Beyond Attribution | Statistics for Marketers Series Marketing Analytics With Kisholoy

172 views - 6 months ago

Why a Strong Correlation Isn't Necessarily a Good Thing | Statistics for Marketers Series

Why a Strong Correlation Isn't Necessarily a Good Thing | Statistics for Marketers Series Marketing Analytics With Kisholoy

110 views - 7 months ago

Causal Impact of Amazon's Pull-Out from Google Ads Using Difference-in-Difference (DiD)

Causal Impact of Amazon's Pull-Out from Google Ads Using Difference-in-Difference (DiD) Marketing Analytics With Kisholoy

236 views - 7 months ago

How to Use Google Trends API | Category Demand Analysis Using Google Trends | Free App

How to Use Google Trends API | Category Demand Analysis Using Google Trends | Free App Marketing Analytics With Kisholoy

1.3K views - 7 months ago

Heuristic vs Markov Model Comparison | Custom Attribution Modeling Using GA4 + BigQuery - Part 3

Heuristic vs Markov Model Comparison | Custom Attribution Modeling Using GA4 + BigQuery - Part 3 Marketing Analytics With Kisholoy

246 views - 7 months ago

Custom Attribution Modeling Using GA4 + BigQuery | Part 2 - Using Markov Chain

Custom Attribution Modeling Using GA4 + BigQuery | Part 2 - Using Markov Chain Marketing Analytics With Kisholoy

319 views - 7 months ago

Attribution Modeling Using GA4 + BigQuery | Part 1 - Data Preparation

Attribution Modeling Using GA4 + BigQuery | Part 1 - Data Preparation Marketing Analytics With Kisholoy

598 views - 8 months ago

Google CausalImpact vs Meta GeoLift - Comparison of Top Open Source Incrementality Packages

Google CausalImpact vs Meta GeoLift - Comparison of Top Open Source Incrementality Packages Marketing Analytics With Kisholoy

972 views - 8 months ago

Detect Anomalies and Outliers Faster. Take Smarter Decisions Faster.

Detect Anomalies and Outliers Faster. Take Smarter Decisions Faster. Marketing Analytics With Kisholoy

203 views - 8 months ago

Model Evaluation with Holdout Set | MMM Evaluation

Model Evaluation with Holdout Set | MMM Evaluation Marketing Analytics With Kisholoy

165 views - 8 months ago

How MAPE Can Be a Misleading Metric | Error Terms in MMMs and Forecasting

How MAPE Can Be a Misleading Metric | Error Terms in MMMs and Forecasting Marketing Analytics With Kisholoy

90 views - 9 months ago

Understanding Geo Experiments in Marketing 📊Geo Holdouts | Causal Inference Methods

Understanding Geo Experiments in Marketing 📊Geo Holdouts | Causal Inference Methods Marketing Analytics With Kisholoy

689 views - 9 months ago

Incrementality Factor in Daily Performance Tracker

Incrementality Factor in Daily Performance Tracker Marketing Analytics With Kisholoy

122 views - 9 months ago

How to Aggregate Time Series Data for Meridian Geo-level MMM | Python | BigQuery

How to Aggregate Time Series Data for Meridian Geo-level MMM | Python | BigQuery Marketing Analytics With Kisholoy

343 views - 10 months ago

Seasonality adjustment in Google Ads using Logistic Decay Function

Seasonality adjustment in Google Ads using Logistic Decay Function Marketing Analytics With Kisholoy

100 views - 10 months ago

Geo Clustering for Geo Holdout Incrementality Test | Free & Easy-to-use app

Geo Clustering for Geo Holdout Incrementality Test | Free & Easy-to-use app Marketing Analytics With Kisholoy

117 views - 10 months ago

Incrementality Test to Detect Lift Using Difference in Difference (DiD) | Free Google Sheet Template

Incrementality Test to Detect Lift Using Difference in Difference (DiD) | Free Google Sheet Template Marketing Analytics With Kisholoy

263 views - 10 months ago

Measuring Incrementality of Branded Search | Geo-Holdout Test

Measuring Incrementality of Branded Search | Geo-Holdout Test Marketing Analytics With Kisholoy

311 views - 11 months ago

CatBoost vs Facebook Prophet - Comparison of Time Series Forecasting Models

CatBoost vs Facebook Prophet - Comparison of Time Series Forecasting Models Marketing Analytics With Kisholoy

129 views - 11 months ago

Selection Bias in Performance Marketing

Selection Bias in Performance Marketing Marketing Analytics With Kisholoy

107 views - 11 months ago

Causal Impact by Google - Real Case Study Walkthrough

Causal Impact by Google - Real Case Study Walkthrough Marketing Analytics With Kisholoy

702 views - 11 months ago

Meridian Tutorial | Full Walkthrough of Google's Open Source MMM

Meridian Tutorial | Full Walkthrough of Google's Open Source MMM Marketing Analytics With Kisholoy

4.1K views - 11 months ago

Forecasting Sales & Revenue With Facebook Prophet

Forecasting Sales & Revenue With Facebook Prophet Marketing Analytics With Kisholoy

235 views - 1 year ago

How to Create Cohort Analysis Table in Looker Studio from Shopify via BigQuery & Airbyte

How to Create Cohort Analysis Table in Looker Studio from Shopify via BigQuery & Airbyte Marketing Analytics With Kisholoy

876 views - 1 year ago

The mathematics of Bayesian Marketing Mix Models | Meridian | PYMC

The mathematics of Bayesian Marketing Mix Models | Meridian | PYMC Marketing Analytics With Kisholoy

1.9K views - 1 year ago

ELT Using Fivetran - Connecting Shopify/Meta/Google Ads Data to BigQuery

ELT Using Fivetran - Connecting Shopify/Meta/Google Ads Data to BigQuery Marketing Analytics With Kisholoy

729 views - 1 year ago

How to Maximize ROAS and Revenue Simultaneously | Multi-Objective Optimization & Pareto Optimality

How to Maximize ROAS and Revenue Simultaneously | Multi-Objective Optimization & Pareto Optimality Marketing Analytics With Kisholoy

303 views - 1 year ago

Marketing Mix Modeling - Is Your Business Ready for It Yet?

Marketing Mix Modeling - Is Your Business Ready for It Yet? Marketing Analytics With Kisholoy

122 views - 1 year ago

This is How to Decide Where to Put the Next $1M - Marginal Returns, Not ROAS | Response Curve

This is How to Decide Where to Put the Next $1M - Marginal Returns, Not ROAS | Response Curve Marketing Analytics With Kisholoy

921 views - 1 year ago

How Advanced Analytics Helped Generate 1.5Mn Pounds in Revenue | Google Ads Case Study

How Advanced Analytics Helped Generate 1.5Mn Pounds in Revenue | Google Ads Case Study Marketing Analytics With Kisholoy

373 views - 1 year ago

Get Started With Google Ads Scripts | Scripting Made Easy | Using ChatGPT and Claude

Get Started With Google Ads Scripts | Scripting Made Easy | Using ChatGPT and Claude Marketing Analytics With Kisholoy

384 views - 1 year ago

Keyword Grouping for Google Ads | ML Approach | Google Sheet Template

Keyword Grouping for Google Ads | ML Approach | Google Sheet Template Marketing Analytics With Kisholoy

469 views - 1 year ago

One Metric to Make You a Better Creative Strategist in 2025 | Creative Volume

One Metric to Make You a Better Creative Strategist in 2025 | Creative Volume Marketing Analytics With Kisholoy

122 views - 1 year ago

Response Curve & Profit Curve | MER, Revenue & Profit Forecasting

Response Curve & Profit Curve | MER, Revenue & Profit Forecasting Marketing Analytics With Kisholoy

378 views - 1 year ago

Product Category Performance by CVR, AOV and ROAS | Google Sheet Template

Product Category Performance by CVR, AOV and ROAS | Google Sheet Template Marketing Analytics With Kisholoy

296 views - 1 year ago

Keyword Clustering Using K-Means & Interpretation Using Box-Whiskers Plot

Keyword Clustering Using K-Means & Interpretation Using Box-Whiskers Plot Marketing Analytics With Kisholoy

418 views - 1 year ago

Product Scoring App | Use this App to Decide Which Products to Focus More on

Product Scoring App | Use this App to Decide Which Products to Focus More on Marketing Analytics With Kisholoy

106 views - 1 year ago