The "Some Assembly Required" project was created by a photographer who saw how models were being treated badly not only by others but by themselves.
The idea is about how vain our society has become. How women go to extreme conditions in order to change their looks in order to suit the conditions of society and those in it.
If you think about it the majority of women will wake up in bed looking one way and by the time they leave the house to go to work or wherever they look completely different thanks to makeup, hair spray/hair dye, clothing etc. so how is that any different from them completely removing their heads/parts and exchanging them for others?
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