Darlene Obiyan

@UCcvRTuhJHnMMCHB1Q4MmIaQ - 73.4K subscribers

Hi, I’m Darlene Obiyan 💜 Welcome to Beauty Is What I Do 2.0! This channel is all about helping midlife women (40+) embrace beauty, style, and faith in every area of life. Here you’ll find: 💄 Easy makeup looks & beauty hacks 👗 Fashion that feels fun, elegant, and confident ✨ Faith-based encouragement to keep you inspired 🎥 A sprinkle of entrepreneurship & YouTube tips I believe beauty is more than skin deep — it’s confidence, joy, and living life with purpose. Tagline: Love you, love what you do, and never be afraid to shine ✨ Subscribe for new videos weekly! 📧 For business and PR opportunities, please email: [email protected]

Home Videos Live Playlists

5 Ways I Styled One Maxi Skirt | Spring Fashion Looks

5 Ways I Styled One Maxi Skirt | Spring Fashion Looks Darlene Obiyan

6.8K views - 2 days ago

5 Brown Sugar Babe Body Oils That Make Your Skin Glow

5 Brown Sugar Babe Body Oils That Make Your Skin Glow Darlene Obiyan

3.6K views - 4 days ago

Spring 2026 Fashion Trends | Shop Your Closet First (Affordable Style!)

Spring 2026 Fashion Trends | Shop Your Closet First (Affordable Style!) Darlene Obiyan

15K views - 1 week ago

Tropical Vacation Essentials for Women 40+ (Beauty, Fashion & Glow)

Tropical Vacation Essentials for Women 40+ (Beauty, Fashion & Glow) Darlene Obiyan

3.5K views - 1 week ago

7 Elegant Spring Scents + How I Layer Them (40+ Women)

7 Elegant Spring Scents + How I Layer Them (40+ Women) Darlene Obiyan

5.2K views - 2 weeks ago

How to Wear 2026 Makeup Trends Over 40 (Brown Skin Edition)

How to Wear 2026 Makeup Trends Over 40 (Brown Skin Edition) Darlene Obiyan

6.5K views - 2 weeks ago

How I Style Leopard Print Over 50 | Everyday Fashion Looks

How I Style Leopard Print Over 50 | Everyday Fashion Looks Darlene Obiyan

6.8K views - 3 weeks ago

How to Apply Eye Makeup Over 40 | Concealer That Doesn’t Crease

How to Apply Eye Makeup Over 40 | Concealer That Doesn’t Crease Darlene Obiyan

9.6K views - 3 weeks ago

Red & Pink Lip Combos for Valentine’s Day | The Lip Bar!

Red & Pink Lip Combos for Valentine’s Day | The Lip Bar! Darlene Obiyan

5K views - 4 weeks ago

Perfect Nude Lips for Warm Undertones | NYX Butter Gloss Shades

Perfect Nude Lips for Warm Undertones | NYX Butter Gloss Shades Darlene Obiyan

4.8K views - 4 weeks ago

Cute, Cozy & Affordable | My Best Temu Fashion Haul Yet

Cute, Cozy & Affordable | My Best Temu Fashion Haul Yet Darlene Obiyan

17.7K views - 4 weeks ago

ChatGPT AI Finds My Makeup Undertone & Colors

ChatGPT AI Finds My Makeup Undertone & Colors Darlene Obiyan

17.8K views - 4 weeks ago

Wash Day Vlog | Blow Drying & Trying a Viral Hair Curler (Fail Included)

Wash Day Vlog | Blow Drying & Trying a Viral Hair Curler (Fail Included) Darlene Obiyan

4.9K views - 4 weeks ago

Valentine’s Day | 5 Red Outfit Ideas Using What You Own

Valentine’s Day | 5 Red Outfit Ideas Using What You Own Darlene Obiyan

5.2K views - 4 weeks ago

Skin Care for Women Over 50 | Start Here Before Procedures

Skin Care for Women Over 50 | Start Here Before Procedures Darlene Obiyan

9.6K views - 4 weeks ago

ALL MY FAVORITE PRODUCTS IN ONE ROUTINE!

ALL MY FAVORITE PRODUCTS IN ONE ROUTINE! Darlene Obiyan

4.5K views - 4 weeks ago

Makeup for Women Who Hate Foundation | Natural, No-Makeup Makeup

Makeup for Women Who Hate Foundation | Natural, No-Makeup Makeup Darlene Obiyan

47.7K views - 1 month ago

5 Trench Coat Outfits You're Actually Going to Wear

5 Trench Coat Outfits You're Actually Going to Wear Darlene Obiyan

2.5K views - 1 month ago

Step by Step Roller Set for Full, Bouncy Curls

Step by Step Roller Set for Full, Bouncy Curls Darlene Obiyan

5.9K views - 1 month ago

Signature Makeup Look for Women 40+: Fast, Flattering, Repeatable

Signature Makeup Look for Women 40+: Fast, Flattering, Repeatable Darlene Obiyan

21.2K views - 1 month ago

We Did It Together! 2025 Recap + Sephora Giveaway 🛍️

We Did It Together! 2025 Recap + Sephora Giveaway 🛍️ Darlene Obiyan

2.3K views - 1 month ago

How I’m Paying Off Debt in 2026 | 3-Bucket Money Map for Women Over 40

How I’m Paying Off Debt in 2026 | 3-Bucket Money Map for Women Over 40 Darlene Obiyan

23.4K views - 1 month ago

Styling Shades of Green | Fun Holiday Outfits for Women Over 40

Styling Shades of Green | Fun Holiday Outfits for Women Over 40 Darlene Obiyan

11K views - 1 month ago

5 Sophisticated All-Black Holiday Looks | Women Over 40 Styled

5 Sophisticated All-Black Holiday Looks | Women Over 40 Styled Darlene Obiyan

26.2K views - 3 months ago

10 Things on My Christmas Wish List | Beauty, Home, Fashion + Faith

10 Things on My Christmas Wish List | Beauty, Home, Fashion + Faith Darlene Obiyan

2.3K views - 3 months ago

Holiday Decorating Vlog | Cozy + Simple Holiday Home Inspiration

Holiday Decorating Vlog | Cozy + Simple Holiday Home Inspiration Darlene Obiyan

3.1K views - 3 months ago

Vibrant Makeup Tutorial | How to Make Colors Last on Oily Skin

Vibrant Makeup Tutorial | How to Make Colors Last on Oily Skin Darlene Obiyan

6.4K views - 3 months ago

Shopping Black-Owned Beauty This Holiday Season

Shopping Black-Owned Beauty This Holiday Season Darlene Obiyan

5.2K views - 3 months ago

Stylish on a Budget: My TEMU Fashion Haul

Stylish on a Budget: My TEMU Fashion Haul Darlene Obiyan

22.5K views - 3 months ago

What Makeup Look Goes With Your Dress? 12 Gorgeous Holiday Looks for Every Color

What Makeup Look Goes With Your Dress? 12 Gorgeous Holiday Looks for Every Color Darlene Obiyan

9.7K views - 3 months ago

Go Bold On The Lips This Holiday Season!

Go Bold On The Lips This Holiday Season! Darlene Obiyan

4.4K views - 3 months ago

Easy Thanksgiving Outfits That Wow!

Easy Thanksgiving Outfits That Wow! Darlene Obiyan

21.1K views - 4 months ago

How To Get The Prettiest Gold Smoky Eyes For Holidays

How To Get The Prettiest Gold Smoky Eyes For Holidays Darlene Obiyan

9.4K views - 4 months ago

7 Stylish Ways to Wear a Black Turtleneck This Fall

7 Stylish Ways to Wear a Black Turtleneck This Fall Darlene Obiyan

23.8K views - 4 months ago

Classic Red Lip Look (Holiday Makeup Series Ep. 1)

Classic Red Lip Look (Holiday Makeup Series Ep. 1) Darlene Obiyan

11.2K views - 4 months ago

5 Ways to Style a Faux Leather Skirt Over 40 (Zara Try-On!)

5 Ways to Style a Faux Leather Skirt Over 40 (Zara Try-On!) Darlene Obiyan

10.3K views - 4 months ago

Birthday Weekend in Chicago: Family, Fun & Fashion

Birthday Weekend in Chicago: Family, Fun & Fashion Darlene Obiyan

7.1K views - 4 months ago

I’m a Breast Cancer Survivor | October Pink Haul + Lip Combos 💕

I’m a Breast Cancer Survivor | October Pink Haul + Lip Combos 💕 Darlene Obiyan

2.3K views - 4 months ago

5 Easy Headwrap Styles for Beginners | African Headwrap Tutorial

5 Easy Headwrap Styles for Beginners | African Headwrap Tutorial Darlene Obiyan

7.1K views - 4 months ago

The Shocking Reason Your Foundation SEPARATES and How to Fix It

The Shocking Reason Your Foundation SEPARATES and How to Fix It Darlene Obiyan

10.9K views - 5 months ago

Natural Flawless 5 Minute Everyday Makeup!

Natural Flawless 5 Minute Everyday Makeup! Darlene Obiyan

16.8K views - 5 months ago

Don't Buy Makeup Brushes Before Watching This Honest BK Beauty Review

Don't Buy Makeup Brushes Before Watching This Honest BK Beauty Review Darlene Obiyan

7.1K views - 5 months ago

Tulsa Turn Up: My Pre-Birthday Weekend Was EVERYTHING 💛

Tulsa Turn Up: My Pre-Birthday Weekend Was EVERYTHING 💛 Darlene Obiyan

4.6K views - 5 months ago

YouTube Changed My Life in One Year — And It Can Change Yours Too

YouTube Changed My Life in One Year — And It Can Change Yours Too Darlene Obiyan

6K views - 5 months ago

Fall Fragrance Layering Routine | Lotion, Oil, Mist, Perfume Tips

Fall Fragrance Layering Routine | Lotion, Oil, Mist, Perfume Tips Darlene Obiyan

57.7K views - 5 months ago

Scared to Quit Your Job? Here’s the Exit Strategy That Actually Works

Scared to Quit Your Job? Here’s the Exit Strategy That Actually Works Darlene Obiyan

1.7K views - 5 months ago

Simplify Your Makeup Routine: 3 Looks with 1 Olivia Color Palette

Simplify Your Makeup Routine: 3 Looks with 1 Olivia Color Palette Darlene Obiyan

9.7K views - 5 months ago

How to Style Brown & Black for Fall Outfits | 3 Looks Each!

How to Style Brown & Black for Fall Outfits | 3 Looks Each! Darlene Obiyan

11K views - 6 months ago

Midlife Beauty & Real Talk | Vlog + Botox Consultation

Midlife Beauty & Real Talk | Vlog + Botox Consultation Darlene Obiyan

4.8K views - 6 months ago

How to Get a Natural Look With Full Glam Energy

How to Get a Natural Look With Full Glam Energy Darlene Obiyan

19.9K views - 6 months ago

How to Highlight & Contour for Mature Skin Over 50

How to Highlight & Contour for Mature Skin Over 50 Darlene Obiyan

22.5K views - 6 months ago

8 Walmart Fashion Pieces That Take You From Summer to Fall Effortlessly

8 Walmart Fashion Pieces That Take You From Summer to Fall Effortlessly Darlene Obiyan

19.2K views - 6 months ago

How I Became a Beauty Influencer at 55 (My Unexpected Journey to the Sephora Squad)

How I Became a Beauty Influencer at 55 (My Unexpected Journey to the Sephora Squad) Darlene Obiyan

3.6K views - 6 months ago

How to Get Sexy Bantu Knots on Blown Out Natural Hair

How to Get Sexy Bantu Knots on Blown Out Natural Hair Darlene Obiyan

10.5K views - 6 months ago

A Beautiful Trip to Chicago | Food, Fashion + Our Love Story

A Beautiful Trip to Chicago | Food, Fashion + Our Love Story Darlene Obiyan

9.5K views - 6 months ago

TEMU Try-On Haul | $200 Capsule Wardrobe + My Honest Review

TEMU Try-On Haul | $200 Capsule Wardrobe + My Honest Review Darlene Obiyan

18.6K views - 7 months ago

Midlife Travel Vlog: Watch Me Pack for a Week in Chicago

Midlife Travel Vlog: Watch Me Pack for a Week in Chicago Darlene Obiyan

2.5K views - 7 months ago

My Carry-On Purse Essentials | Travel Day Must-Haves

My Carry-On Purse Essentials | Travel Day Must-Haves Darlene Obiyan

10.9K views - 7 months ago

Beauty + Hygiene Travel Essentials/Travel Beauty Tips for Women 40+

Beauty + Hygiene Travel Essentials/Travel Beauty Tips for Women 40+ Darlene Obiyan

7.5K views - 7 months ago

Pro Makeup Artist Tricks That Will Change Your Routine Forever

Pro Makeup Artist Tricks That Will Change Your Routine Forever Darlene Obiyan

216.9K views - 7 months ago