Directions Hair

@UCd5yMrRtmDO5C3HTR5bCDwg - 450 subscribers

Choose bold. Choose bright. Choose Directions. Loved by colour experts, stylists and enthusiasts worldwide since 1981, Directions Hair Colour has defined generations of self-expression – from alt icons and punk rockers to models, actors and creatives of every kind. Our iconic semi-permanent hair dyes – manufactured in the UK and used around the world – fly the flag for fearless hair colour, made for those who dare to make a statement. Cruelty-free. Vegan-friendly. Hair-safe. Our legendary formula contains no ammonia, peroxide, or PPD, empowering you to express yourself to the fullest, while keeping hair smooth, sleek and frizz-free. With a wide range of colour care shampoos and conditioners, hair lightening kits and accessories to create vibrant shades at home, Directions is the brand for colour lovers globally. Join the Directions community and discover why people choose us 💖 #directionshair #haircolour #hairdye #semipermanent #crueltyfree #veganfriendly