Categorical

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Hosted by Paul Maher and Jonathan Simnett with decades of experience launching, managing and marketing disruptive tech companies, The Difference Engine episodes explore the latest in category design and tech strategy.

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70. Why is Freemium Back in Fashion?

70. Why is Freemium Back in Fashion? Categorical

3 views - 6 days ago

69. Christina Caffarra: The biggest issue facing European tech

69. Christina Caffarra: The biggest issue facing European tech Categorical

7 views - 2 weeks ago

68. The Definitive Guide to Category Leadership in 2026

68. The Definitive Guide to Category Leadership in 2026 Categorical

10 views - 1 month ago

67. Top 10 Category Predictions for 2026

67. Top 10 Category Predictions for 2026 Categorical

6 views - 1 month ago

66. The Rise of Europe’s Deep Tech Spinouts

66. The Rise of Europe’s Deep Tech Spinouts Categorical

15 views - 2 months ago

65. Colin Tenwick: Mastering the Art of Reinvention

65. Colin Tenwick: Mastering the Art of Reinvention Categorical

5 views - 2 months ago

64. The Hidden Power Behind the AI Boom

64. The Hidden Power Behind the AI Boom Categorical

7 views - 2 months ago

63. What does the MIT report actually tell us about the AI industry?

63. What does the MIT report actually tell us about the AI industry? Categorical

102 views - 3 months ago

A Founder's Journey: From Cornish roots to global Regtech rockstar

A Founder's Journey: From Cornish roots to global Regtech rockstar Categorical

13.2K views - 3 months ago

Rupert Jones CBE: A Major General's guide to Defence Tech

Rupert Jones CBE: A Major General's guide to Defence Tech Categorical

6.1K views - 3 months ago

60. Boardwave Live 2025 Review

60. Boardwave Live 2025 Review Categorical

11 views - 3 months ago

59. Can Klarna convince Wall Street?

59. Can Klarna convince Wall Street? Categorical

12 views - 3 months ago

58. Texas bets big on tech. Will it steal the pot?

58. Texas bets big on tech. Will it steal the pot? Categorical

3 views - 3 months ago

57. GEO vs AIO. Who will win the title fight?

57. GEO vs AIO. Who will win the title fight? Categorical

3 months ago

56. Interview with Sean Williams: How I built a new AI category

56. Interview with Sean Williams: How I built a new AI category Categorical

5 views - 3 months ago

55. Interview with Bill Conner: Lessons from a serial value creator

55. Interview with Bill Conner: Lessons from a serial value creator Categorical

3 views - 3 months ago

54. What everyone is missing about Grok

54. What everyone is missing about Grok Categorical

6 views - 3 months ago

53. Is the UK keeping up with Quantum?

53. Is the UK keeping up with Quantum? Categorical

4 views - 3 months ago

52. Do we need to get ready for the age of algorithmic investing?

52. Do we need to get ready for the age of algorithmic investing? Categorical

12 views - 3 months ago

51. Has the £300 million M&S cyberattack created a major category opportunity?

51. Has the £300 million M&S cyberattack created a major category opportunity? Categorical

6 views - 3 months ago

50. Interview with Amber Vodegel: Designing the new category of Ethical AI

50. Interview with Amber Vodegel: Designing the new category of Ethical AI Categorical

5 views - 3 months ago

49. What EVERY startup needs to know: Wisdom from Y Combinator

49. What EVERY startup needs to know: Wisdom from Y Combinator Categorical

2 views - 3 months ago

48. Interview with Rich Waterworth: Building the tech that defines modern culture (YouTube, Tik T...

48. Interview with Rich Waterworth: Building the tech that defines modern culture (YouTube, Tik T... Categorical

6 views - 3 months ago

47. Tariff Tech: Breakthrough tools for turbulent times

47. Tariff Tech: Breakthrough tools for turbulent times Categorical

2 views - 3 months ago

46. Interview with Steve Garnett: A lifetime building software giants (Oracle, Siebel, Salesforce)

46. Interview with Steve Garnett: A lifetime building software giants (Oracle, Siebel, Salesforce) Categorical

3 views - 3 months ago

45. Trump’s impact on the tech market

45. Trump’s impact on the tech market Categorical

3 months ago

44. Interview with Stephane Kurgan: From Candy Crush to a $5.9 billion cash out

44. Interview with Stephane Kurgan: From Candy Crush to a $5.9 billion cash out Categorical

9 views - 3 months ago

43. Is NVIDIA on track to 'do a Cisco'?

43. Is NVIDIA on track to 'do a Cisco'? Categorical

8 views - 3 months ago

The man behind the UK's $650 million AI exit | Husayn Kassai

The man behind the UK's $650 million AI exit | Husayn Kassai Categorical

430 views - 11 months ago

42. The visionary behind the UK's biggest AI exit ($650 million): Interview with Husayn Kassai

42. The visionary behind the UK's biggest AI exit ($650 million): Interview with Husayn Kassai Categorical

12 views - 3 months ago

41. AI PCs: Acer, Asus, Dell, HP, and Lenovo fight for the future of computing

41. AI PCs: Acer, Asus, Dell, HP, and Lenovo fight for the future of computing Categorical

2 views - 3 months ago

40. Personal AI supercomputer: How NVIDIA created a new category

40. Personal AI supercomputer: How NVIDIA created a new category Categorical

3 views - 3 months ago

39. The breakdown and break up of Intel

39. The breakdown and break up of Intel Categorical

3 months ago

38. Top takeaways from 2024 and what lies ahead in 2025

38. Top takeaways from 2024 and what lies ahead in 2025 Categorical

3 months ago

37. Interview with Ben Marrel: How VCs can fix the world

37. Interview with Ben Marrel: How VCs can fix the world Categorical

3 views - 3 months ago

36. Google vs the DOJ: The showdown of the century

36. Google vs the DOJ: The showdown of the century Categorical

2 views - 3 months ago

35. Interview with Nigel Verdon: Fintech innovation is dead. So what next?

35. Interview with Nigel Verdon: Fintech innovation is dead. So what next? Categorical

6 views - 3 months ago

34. Why did Stripe spend $1.1 Billion on a crypto startup?

34. Why did Stripe spend $1.1 Billion on a crypto startup? Categorical

6 views - 3 months ago

33. Creating the world's first green software | Sumir Karayi

33. Creating the world's first green software | Sumir Karayi Categorical

4 views - 3 months ago

32. Could the budget kill the UK tech scene?

32. Could the budget kill the UK tech scene? Categorical

3 views - 3 months ago

31. What’s going on at the CMA?

31. What’s going on at the CMA? Categorical

2 views - 3 months ago

30. The secrets to scaling your business | Phill Robinson

30. The secrets to scaling your business | Phill Robinson Categorical

3 months ago

29. Has Musk gone mad?

29. Has Musk gone mad? Categorical

5 views - 3 months ago

28. Have we found Europe's AI category leader?

28. Have we found Europe's AI category leader? Categorical

6 views - 3 months ago

27. Putting the SDV in SUV

27. Putting the SDV in SUV Categorical

1 views - 3 months ago

26. The top 5 greatest tech acquisitions of all time

26. The top 5 greatest tech acquisitions of all time Categorical

1 views - 3 months ago

25. Lessons from the greatest tech acquisitions of all time

25. Lessons from the greatest tech acquisitions of all time Categorical

3 months ago

24. Which European fintechs have a shot at category leadership?

24. Which European fintechs have a shot at category leadership? Categorical

3 views - 3 months ago

23. The secrets to shaping Apple and beyond | Andy Cunningham

23. The secrets to shaping Apple and beyond | Andy Cunningham Categorical

4 views - 3 months ago

Top ten go-to-market mistakes: Lessons from SaaStr 2024

Top ten go-to-market mistakes: Lessons from SaaStr 2024 Categorical

5 views - 1 year ago

22. Top 10 go-to-market mistakes: Lessons from SaaStr 2024

22. Top 10 go-to-market mistakes: Lessons from SaaStr 2024 Categorical

3 months ago

Will France's €15 billion investment propel it to category leadership? The Difference Engine

Will France's €15 billion investment propel it to category leadership? The Difference Engine Categorical

4 views - 1 year ago

21. Will France’s €15 billion investment propel it to category leadership?

21. Will France’s €15 billion investment propel it to category leadership? Categorical

14 views - 3 months ago

20. The age of regulation: Turning rules to your advantage

20. The age of regulation: Turning rules to your advantage Categorical

3 months ago

Electric vehicles - An automotive upgrade or brand new category? The Difference Engine Episode 19 Categorical

4 views - 1 year ago

Electric vehicles - An automotive upgrade or brand new category? The Difference Engine Episode 19 Categorical

4 views - 1 year ago

19. Electric vehicles: An automotive upgrade or brand new category? Categorical

2 views - 3 months ago

18. Pain & Suffering! A lesson in resilience from Jensen Huang and James Dyson

18. Pain & Suffering! A lesson in resilience from Jensen Huang and James Dyson Categorical

2 views - 3 months ago

17. Who just won the second battle of the AI war?

17. Who just won the second battle of the AI war? Categorical

5 views - 3 months ago

Interview with Vincent Peters: The reality of a category journey

Interview with Vincent Peters: The reality of a category journey Categorical

23 views - 1 year ago