Robert Norton, Founder & CEO AirTight Management

@UCe9AY2xvR5ujmBIqzZviUVA - 91 subscribers

Fractional CEO/COO for companies in the $1M to $30M range. A complete infrastructure for scaling with the 6 systems every company needs for a high-performance culture. Resources for top entrepreneurs who want to scale their companies to $10M, $50M, and $100M+. As a serial entrepreneur and founder of 6 companies with 4 exits over $1 billion, I can advise any company on creating market-leading companies. We often even guarantee results, not activities, like no other firm in the world, because we always succeed.

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The future of AI for Small Business and How Any Company Can Leverage it Today

The future of AI for Small Business and How Any Company Can Leverage it Today Robert Norton, Founder & CEO AirTight Management

50 views - 1 year ago

Growth and Scaling Workshop #6 - Recruiting & Retaining Top Staff to Grow Any Company - Partial

Growth and Scaling Workshop #6 - Recruiting & Retaining Top Staff to Grow Any Company - Partial Robert Norton, Founder & CEO AirTight Management

8 views - 2 years ago

Growth and Scaling Workshop #5 - Doing Reorganizations - Free sample replay

Growth and Scaling Workshop #5 - Doing Reorganizations - Free sample replay Robert Norton, Founder & CEO AirTight Management

7 views - 2 years ago

Growth and Scaling Workshop #4 Market Entry Strategies Where Most Companies Fail - Partial Replay

Growth and Scaling Workshop #4 Market Entry Strategies Where Most Companies Fail - Partial Replay Robert Norton, Founder & CEO AirTight Management

7 views - 2 years ago

Growth and Scaling Workshop 2 - Building the Team Needed to Scale and Attract Capital

Growth and Scaling Workshop 2 - Building the Team Needed to Scale and Attract Capital Robert Norton, Founder & CEO AirTight Management

34 views - 2 years ago

Growth and Scaling Workshop #1 Top 40 Things Needed to Scale Any Business to $10M-$100M+- Replay

Growth and Scaling Workshop #1 Top 40 Things Needed to Scale Any Business to $10M-$100M+- Replay Robert Norton, Founder & CEO AirTight Management

4.5K views - 2 years ago

Growth and Scaling Workshop #3 Processes - Free Sample

Growth and Scaling Workshop #3 Processes - Free Sample Robert Norton, Founder & CEO AirTight Management

18 views - 2 years ago

Why many entrepreneurs fail that most do not understand

Why many entrepreneurs fail that most do not understand Robert Norton, Founder & CEO AirTight Management

6 views - 2 years ago

Learn why the company that invented much of the technology in your cell phone today failed miserably

Learn why the company that invented much of the technology in your cell phone today failed miserably Robert Norton, Founder & CEO AirTight Management

2 years ago

Most startups crash and burn in predictable ways. Learn from history to avoid this fate by watching

Most startups crash and burn in predictable ways. Learn from history to avoid this fate by watching Robert Norton, Founder & CEO AirTight Management

2 views - 2 years ago

Getting market entry and long-term market strategy right is art, not science. 100's of ways to fail

Getting market entry and long-term market strategy right is art, not science. 100's of ways to fail Robert Norton, Founder & CEO AirTight Management

2 views - 2 years ago

Scaling a company requires many things most entrepreneurs do not understand until it is too late.

Scaling a company requires many things most entrepreneurs do not understand until it is too late. Robert Norton, Founder & CEO AirTight Management

2 years ago

A case study of the most successful failure you ever saw. They had no market entry strategy.

A case study of the most successful failure you ever saw. They had no market entry strategy. Robert Norton, Founder & CEO AirTight Management

4 views - 2 years ago

Free course on designing a scalable company. If you want outside investors you need to watch this.

Free course on designing a scalable company. If you want outside investors you need to watch this. Robert Norton, Founder & CEO AirTight Management

2 years ago

How to rank startups for success potential using Rob Ryan's "Dog food" test enhanced by AirTight

How to rank startups for success potential using Rob Ryan's "Dog food" test enhanced by AirTight Robert Norton, Founder & CEO AirTight Management

2 years ago

Drill down into market niches that are best, showing your market expansion to investors like this

Drill down into market niches that are best, showing your market expansion to investors like this Robert Norton, Founder & CEO AirTight Management

2 years ago

6-Step Process to design your market entry strategy needed for any scalable company

6-Step Process to design your market entry strategy needed for any scalable company Robert Norton, Founder & CEO AirTight Management

2 years ago

How to find and show market niches which can develop a $1 billion portfolio of niches strategy

How to find and show market niches which can develop a $1 billion portfolio of niches strategy Robert Norton, Founder & CEO AirTight Management

2 years ago

The key market size acronyms you need to think about and include in any investor pitch deck

The key market size acronyms you need to think about and include in any investor pitch deck Robert Norton, Founder & CEO AirTight Management

2 years ago

The Minimum 3 Step Market Entry Plan Every Company Needs to Scale Up

The Minimum 3 Step Market Entry Plan Every Company Needs to Scale Up Robert Norton, Founder & CEO AirTight Management

8 views - 2 years ago

Participative leadership, or collaborative leadership style, is needed to grow a significant company

Participative leadership, or collaborative leadership style, is needed to grow a significant company Robert Norton, Founder & CEO AirTight Management

27 views - 2 years ago

The customer feedback loop process needed to scale - One of Jeff Bezo's favorites to ensure execs .

The customer feedback loop process needed to scale - One of Jeff Bezo's favorites to ensure execs . Robert Norton, Founder & CEO AirTight Management

7 views - 2 years ago

Strategy Related processes needed to scale any company - Number 12 to 17

Strategy Related processes needed to scale any company - Number 12 to 17 Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

Defining Process Management for Small Businesses that want to become bugger businesses

Defining Process Management for Small Businesses that want to become bugger businesses Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

Process Management is Boring - One reason few companies have the discipline needed to scale rapidly

Process Management is Boring - One reason few companies have the discipline needed to scale rapidly Robert Norton, Founder & CEO AirTight Management

7 views - 2 years ago

What is critical for process management to grow and scale (over 25% CAGR)?

What is critical for process management to grow and scale (over 25% CAGR)? Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

Employee Feedback Loops - Top 40 Processes Needed to Scale

Employee Feedback Loops - Top 40 Processes Needed to Scale Robert Norton, Founder & CEO AirTight Management

8 views - 2 years ago

AirTight Growth & Scaling Workshop #3 - Top 40 Processes Needed to Scale

AirTight Growth & Scaling Workshop #3 - Top 40 Processes Needed to Scale Robert Norton, Founder & CEO AirTight Management

10 views - 2 years ago

Your Secret Sauce(s) Process - AirTight the Growth & Scaling Workshop Top 40 Processes to Scale

Your Secret Sauce(s) Process - AirTight the Growth & Scaling Workshop Top 40 Processes to Scale Robert Norton, Founder & CEO AirTight Management

10 views - 2 years ago

Sales related processes needed to scale any company, in any industry for serious entrepreneurs

Sales related processes needed to scale any company, in any industry for serious entrepreneurs Robert Norton, Founder & CEO AirTight Management

2 views - 2 years ago

Strategy Related Processes - Growth & Scaling Workshop - Top 40 Processes Needed to Scale 8-11

Strategy Related Processes - Growth & Scaling Workshop - Top 40 Processes Needed to Scale 8-11 Robert Norton, Founder & CEO AirTight Management

2 years ago

"Process" versus "Standard Operating Procedures - Growth & Scaling Workshop #3 - Top 40 Processes

"Process" versus "Standard Operating Procedures - Growth & Scaling Workshop #3 - Top 40 Processes Robert Norton, Founder & CEO AirTight Management

5 views - 2 years ago

Lead Qualification Processes 1-6 - From AirTight Workshop #3 - Top 40 Processes Needed to Scale

Lead Qualification Processes 1-6 - From AirTight Workshop #3 - Top 40 Processes Needed to Scale Robert Norton, Founder & CEO AirTight Management

4 views - 2 years ago

Lead Generation - Growth & Scaling Workshop - Top 40 Processes needed to Scale

Lead Generation - Growth & Scaling Workshop - Top 40 Processes needed to Scale Robert Norton, Founder & CEO AirTight Management

31 views - 2 years ago

Management Related Processes #19-27 - Growth & Scaling: Top 40 Processes Needed to Scale

Management Related Processes #19-27 - Growth & Scaling: Top 40 Processes Needed to Scale Robert Norton, Founder & CEO AirTight Management

7 views - 2 years ago

Processes around Learning and Development, marketing and new products needed to Scale - 29 to 32

Processes around Learning and Development, marketing and new products needed to Scale - 29 to 32 Robert Norton, Founder & CEO AirTight Management

8 views - 2 years ago

Product-market fit must be solid before attempting to scale and build the systems needed to grow.

Product-market fit must be solid before attempting to scale and build the systems needed to grow. Robert Norton, Founder & CEO AirTight Management

6 views - 2 years ago

What a CEO needs to focus on at each of the 5 stages of company development reviewed. It changes.

What a CEO needs to focus on at each of the 5 stages of company development reviewed. It changes. Robert Norton, Founder & CEO AirTight Management

2 views - 2 years ago

Strategic planning is not optional, even for small companies. No plan is planning to fail.

Strategic planning is not optional, even for small companies. No plan is planning to fail. Robert Norton, Founder & CEO AirTight Management

4 views - 2 years ago

Most people, even CEOs, have no clue what a "Vision" is. This describes the 11 required components.

Most people, even CEOs, have no clue what a "Vision" is. This describes the 11 required components. Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

Why do only 1 in 6,300 companies ever reach $100M in sales? And only 1 in 400 reach only $10M?

Why do only 1 in 6,300 companies ever reach $100M in sales? And only 1 in 400 reach only $10M? Robert Norton, Founder & CEO AirTight Management

52 views - 2 years ago

Finding a good mentor or coach if you want to build a large company. Scaling requires on call wisdom

Finding a good mentor or coach if you want to build a large company. Scaling requires on call wisdom Robert Norton, Founder & CEO AirTight Management

9 views - 2 years ago

A list of 20 processes needed to scale any company. In any industry.

A list of 20 processes needed to scale any company. In any industry. Robert Norton, Founder & CEO AirTight Management

11 views - 2 years ago

A review of the world's most comprehensive Leadership Operating System for growth compaines

A review of the world's most comprehensive Leadership Operating System for growth compaines Robert Norton, Founder & CEO AirTight Management

23 views - 2 years ago

A board of Directors or advisers (BOD and BOA) is a critical step to building a scalable company

A board of Directors or advisers (BOD and BOA) is a critical step to building a scalable company Robert Norton, Founder & CEO AirTight Management

4 views - 2 years ago

Crafting a culture is something most founders and CEOs need to think more, and do more, about

Crafting a culture is something most founders and CEOs need to think more, and do more, about Robert Norton, Founder & CEO AirTight Management

4 views - 2 years ago

You need a financial simulator, not a proforma to model a scalable company.

You need a financial simulator, not a proforma to model a scalable company. Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

What proof of sales process and funnel is needed to raise capital, and be ready to scale a company?

What proof of sales process and funnel is needed to raise capital, and be ready to scale a company? Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

One of the most critical processes that must be solid and mathematically reproducible is reviewed.

One of the most critical processes that must be solid and mathematically reproducible is reviewed. Robert Norton, Founder & CEO AirTight Management

2 views - 2 years ago

What does "Getting the right people on the bus" mean exactly? Who is needed for a scalable startup?

What does "Getting the right people on the bus" mean exactly? Who is needed for a scalable startup? Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

Bob Norton's background before creating AirTight Management and The CEO Boot Camp

Bob Norton's background before creating AirTight Management and The CEO Boot Camp Robert Norton, Founder & CEO AirTight Management

8 views - 2 years ago

What are the odds of scaling a startup company to $10M and then $100M? The figures will shock you.

What are the odds of scaling a startup company to $10M and then $100M? The figures will shock you. Robert Norton, Founder & CEO AirTight Management

2 years ago

Market size (TAM) you need to raise venture capital that is required in your early pitch and vision

Market size (TAM) you need to raise venture capital that is required in your early pitch and vision Robert Norton, Founder & CEO AirTight Management

2 years ago

Simon Sinek's famous video on having a "Why" needs further explanation.

Simon Sinek's famous video on having a "Why" needs further explanation. Robert Norton, Founder & CEO AirTight Management

2 years ago

What is the math of scaling? How big can a company get in 5 or 8 years?

What is the math of scaling? How big can a company get in 5 or 8 years? Robert Norton, Founder & CEO AirTight Management

4 views - 2 years ago

The three key people every company needs to scale, or even grow at over 25% per year.

The three key people every company needs to scale, or even grow at over 25% per year. Robert Norton, Founder & CEO AirTight Management

2 years ago

Growth companies must be recruiting and you must plan the organizational chart at least one year out

Growth companies must be recruiting and you must plan the organizational chart at least one year out Robert Norton, Founder & CEO AirTight Management

2 years ago

Scaling versus growth - What's the difference?

Scaling versus growth - What's the difference? Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago

Interviewing key players to set a company up to scale more rapidly. The mistakes most startups make.

Interviewing key players to set a company up to scale more rapidly. The mistakes most startups make. Robert Norton, Founder & CEO AirTight Management

2 years ago

The focus of a CEO must shift as certain milestones are achieved in any startup that wants to scale

The focus of a CEO must shift as certain milestones are achieved in any startup that wants to scale Robert Norton, Founder & CEO AirTight Management

3 views - 2 years ago