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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

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Why Web Onboarding Should Sell The Problem, Not The Solution – Leon Sasson, Rise Science

Why Web Onboarding Should Sell The Problem, Not The Solution – Leon Sasson, Rise Science Sub Club by RevenueCat

4 views - 1 hour ago

Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder

Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder Sub Club by RevenueCat

65 views - 1 day ago

The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!

The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It! Sub Club by RevenueCat

135 views - 2 days ago

The Counterintuitive Way To Nudge Users Into Free Trials – Anmol Tiwari, Duolingo

The Counterintuitive Way To Nudge Users Into Free Trials – Anmol Tiwari, Duolingo Sub Club by RevenueCat

245 views - 3 days ago

How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo

How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo Sub Club by RevenueCat

175 views - 4 days ago

Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician

Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician Sub Club by RevenueCat

177 views - 5 days ago

App Revenue Is Booming and It's Not Just AI Apps – Olivia Moore, Andreessen Horowitz

App Revenue Is Booming and It's Not Just AI Apps – Olivia Moore, Andreessen Horowitz Sub Club by RevenueCat

699 views - 6 days ago

How Skylight Doubled Subscription Prices to $79 – Michael Segal & Mark Ungerer

How Skylight Doubled Subscription Prices to $79 – Michael Segal & Mark Ungerer Sub Club by RevenueCat

323 views - 2 weeks ago

How ElevenLabs Ships So Fast With Small Teams

How ElevenLabs Ships So Fast With Small Teams Sub Club by RevenueCat

734 views - 4 weeks ago

Why Your Free Users Are Your Real Growth Engine – Cem Kansu (Duolingo CPO)

Why Your Free Users Are Your Real Growth Engine – Cem Kansu (Duolingo CPO) Sub Club by RevenueCat

3.3K views - 4 weeks ago

From Tinder to VC: Jeff Morris on Product-Market Fit, Monetization, and AI-Driven Growth

From Tinder to VC: Jeff Morris on Product-Market Fit, Monetization, and AI-Driven Growth Sub Club by RevenueCat

531 views - 4 weeks ago

Creative Testing, Data-Driven Decisions, and Growing Mobile Apps – Alper Taner’s Approach

Creative Testing, Data-Driven Decisions, and Growing Mobile Apps – Alper Taner’s Approach Sub Club by RevenueCat

469 views - 1 month ago

Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner

Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner Sub Club by RevenueCat

776 views - 1 month ago

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta Sub Club by RevenueCat

455 views - 3 months ago

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound Sub Club by RevenueCat

537 views - 3 months ago

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast Sub Club by RevenueCat

275 views - 4 months ago

3 TikTok growth secrets for virality | Sub Club tl;dr

3 TikTok growth secrets for virality | Sub Club tl;dr Sub Club by RevenueCat

320 views - 4 months ago

How to scale Meta with dozens of AI agents | App Growth Annual 2025

How to scale Meta with dozens of AI agents | App Growth Annual 2025 Sub Club by RevenueCat

256 views - 4 months ago

Roast my paywall — quick wins to boost conversions | App Growth Annual 2025

Roast my paywall — quick wins to boost conversions | App Growth Annual 2025 Sub Club by RevenueCat

285 views - 4 months ago

Five app monetization trends for 2025 | App Growth Annual 2025

Five app monetization trends for 2025 | App Growth Annual 2025 Sub Club by RevenueCat

347 views - 4 months ago

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone Sub Club by RevenueCat

807 views - 4 months ago

Stop Saying “Link in Bio” — How Real App Marketing Works on TikTok

Stop Saying “Link in Bio” — How Real App Marketing Works on TikTok Sub Club by RevenueCat

276 views - 4 months ago

What Subscription Apps Can Learn: Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers

What Subscription Apps Can Learn: Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers Sub Club by RevenueCat

418 views - 5 months ago

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn Sub Club by RevenueCat

235 views - 5 months ago

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo Sub Club by RevenueCat

570 views - 6 months ago

Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant Sub Club by RevenueCat

402 views - 6 months ago

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba Sub Club by RevenueCat

389 views - 6 months ago

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball Sub Club by RevenueCat

884 views - 7 months ago

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern Sub Club by RevenueCat

512 views - 7 months ago

External Payment Link vs In-App Purchase: RevenueCat’s $40k Experiment Explained

External Payment Link vs In-App Purchase: RevenueCat’s $40k Experiment Explained Sub Club by RevenueCat

3.7K views - 8 months ago

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo Sub Club by RevenueCat

603 views - 8 months ago

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com Sub Club by RevenueCat

414 views - 9 months ago

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360 Sub Club by RevenueCat

843 views - 9 months ago

The Pros and Cons of Google App Campaigns (UAC)

The Pros and Cons of Google App Campaigns (UAC) Sub Club by RevenueCat

784 views - 9 months ago

How to Test App Messaging with Jobs to Be Done

How to Test App Messaging with Jobs to Be Done Sub Club by RevenueCat

108 views - 9 months ago

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor Sub Club by RevenueCat

271 views - 10 months ago

The Growth Formula: Churn, Retention Wins, & Smart Product Bets — Dan Layfield, Subscription Index

The Growth Formula: Churn, Retention Wins, & Smart Product Bets — Dan Layfield, Subscription Index Sub Club by RevenueCat

613 views - 10 months ago

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola: Sub Club Podcast

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola: Sub Club Podcast Sub Club by RevenueCat

1.3K views - 11 months ago

Welcome to Sub Club Podcast by RevenueCat

Welcome to Sub Club Podcast by RevenueCat Sub Club by RevenueCat

777 views - 11 months ago

The 2025 State of Subscription Apps Report: Sub Club Podcast

The 2025 State of Subscription Apps Report: Sub Club Podcast Sub Club by RevenueCat

1.3K views - 11 months ago

Building More Successful Paywalls in Subscription Apps - Sylvain Gauchet

Building More Successful Paywalls in Subscription Apps - Sylvain Gauchet Sub Club by RevenueCat

730 views - 11 months ago

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer Sub Club by RevenueCat

274 views - 11 months ago

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle Sub Club by RevenueCat

149 views - 11 months ago

How to Unlock Revenue Growth on Google Play — Tammy Taw, Google

How to Unlock Revenue Growth on Google Play — Tammy Taw, Google Sub Club by RevenueCat

190 views - 11 months ago

How to Succeed on iOS vs. Android — Matt Rouif, Photoroom: Sub Club Podcast

How to Succeed on iOS vs. Android — Matt Rouif, Photoroom: Sub Club Podcast Sub Club by RevenueCat

293 views - 11 months ago

How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder

How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder Sub Club by RevenueCat

248 views - 11 months ago

App Growth Strategy: Re-engaging Churned Users — Caroline Walthall, Quizlet App

App Growth Strategy: Re-engaging Churned Users — Caroline Walthall, Quizlet App Sub Club by RevenueCat

152 views - 11 months ago

Increasing Monetization with Targeted Upsells - Sub Club Podcast by Revenue Cat

Increasing Monetization with Targeted Upsells - Sub Club Podcast by Revenue Cat Sub Club by RevenueCat

116 views - 11 months ago

App Growth Strategy: Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo App

App Growth Strategy: Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo App Sub Club by RevenueCat

245 views - 11 months ago

Sub Club Podcast: Turning Gamification Into a Retention Powerhouse for App Growth— Anton Derlyatka

Sub Club Podcast: Turning Gamification Into a Retention Powerhouse for App Growth— Anton Derlyatka Sub Club by RevenueCat

303 views - 1 year ago

Sub Club Podcast: Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo App

Sub Club Podcast: Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo App Sub Club by RevenueCat

388 views - 1 year ago

Sub Club Podcast: Optimizing Trial-to-Paid Conversions — Rachel Chukura, The Weather Company

Sub Club Podcast: Optimizing Trial-to-Paid Conversions — Rachel Chukura, The Weather Company Sub Club by RevenueCat

319 views - 1 year ago

The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, CandidConsulting LLC

The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, CandidConsulting LLC Sub Club by RevenueCat

828 views - 1 year ago

Sub Club Podcast: Handling Pricing Pushback Without Losing Customers

Sub Club Podcast: Handling Pricing Pushback Without Losing Customers Sub Club by RevenueCat

182 views - 1 year ago

Sub Club Podcast: Why Brand Marketing Matters More as Your App Scales Sub Club by RevenueCat

59 views - 1 year ago

Sub Club Podcast: Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks Sub Club by RevenueCat

226 views - 1 year ago

Sub Club Podcast: Should You Ditch Freemium for a Free Trial Model?

Sub Club Podcast: Should You Ditch Freemium for a Free Trial Model? Sub Club by RevenueCat

442 views - 1 year ago

Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan

Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan Sub Club by RevenueCat

686 views - 1 year ago

Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs

Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs Sub Club by RevenueCat

662 views - 1 year ago

Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth

Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth Sub Club by RevenueCat

500 views - 1 year ago