Aurora Interactive | Alternate Reality Marketing

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Unconventional Advertising that yields Extraordinary Results. Aurora Interactive is the entertainment and advertising ('Adu-tainment') division of DarkWorld Entertainment Group. We are a full service, marketing and creative agency that specializes in the promotion of ideas, brands, products, services and events through the use of alternate reality games and experiences. Aurora Interactive has been in operation since 2013, but under different titles and names and departments within the Aurora Institute. It wasn't until Doctor Nyar Aurora merged several departments within the Aurora Institute, was Aurora Interactive born. Since the merger of our most important departments, Aurora Interactive has only begun to flourish. During the 2020 Covid-19 Pandemic, AI debuted it's "Alternate Reality Marketing" branch with an immersive, remote advertising 'game' that entertained hundreds of paying participants across 7 different continents, providing escapism to those under "stay at home" orders.