Live:Lab

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Live:Lab is a new partnership discovery programme for 2017, which aims to improve the health of the nation by looking deeper into the ‘Fear of Finding Out.’ A report from the new Live:Lab programme, opened and funded by AbbVie, reveals that one of the main barriers preventing adults from making healthier lifestyle choices is a ‘Fear of Finding Out.’ This makes up nearly a third of all conscious reasons why individuals may be delaying or avoiding visiting their doctor, seeking medical advice or taking steps to improve their health. The Live:Lab programme is recruiting some of the nation’s most forward thinking individuals from the worlds of technology, health, creativity, gaming and data to collaborate and devise an innovative solution that will empower people to take control of their wellbeing.