Founded in 2004, the Next Generation Choices Foundation is a 501(c)(3) public charity known more widely as “Less Cancer.” The organization works to educate the public, create proactive public policies, and offer continuing education credit to physicians, nurses, and public health professionals regarding cancer, over 50% of which are preventable.
Our first and most important benchmark is our name: Less Cancer signifies a new paradigm for addressing cancer, one focused on prevention. This is a departure from previous treatment-focused approaches, which focus on beating, conquering, or curing cancer.