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Velocity Institute

Velocity Institute

@UClNF9QSeqATTOYbc_BVeNWg - 990 subscribers

Velocity is dedicated to growing Retailer-owned brands / Private Brands across all categories and channels. The Velocity Institute is the global industry association committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands) A Retailer-owned Brand also called a private brand, private label, store brand, or own brand, is a BRAND owned, managed, and marketed by a Retailer. Well-known examples include: - Walmart-owned Great Value, Ozark Trail, Ol Roy, etc. - Costco-owned Kirkland Signature - Target-owned Good & Gather, All in Motion, Cat & Jack, etc. - Kroger-owned Simple Truth, Private Selections, Abound, etc. - Misfit Markets owned Odds & Ends - Amazon-owned Amazon Basics, Amazon Elements, Presto, Happy Belly, Fire, Kindle, etc. - Lowes Home Improvement-owned Kobalt, Blue Hawk, Allen + Roth, Style Selections, etc. - CVS Health-owned Gold Emblem, Live Better, One+other, Goodline, etc. www.velocityinsitute.org www.vertexawards.org

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