Most hiring advice is broken — and most leaders know it. I'm Jonathan Whistman, author of The Sales Boss and co-author of Unrecruitable, and I've spent 25 years building teams that actually perform. Growing up inside a religious cult taught me something most business schools never will: how belief systems and identity get engineered from the ground up. This channel is about using that knowledge to build elite sales cultures, make better hires, and lead with intention. No fluff. Just what works.
