Kids are unique and yet similar to their own age-group in some way. They are complex and simple, approachable and distant -- all at the same time. In other words, there is no blueprint to understand them. Decoding Kids Conclave is a first-of-its-kind event in India that aims to unravel the puzzle that kids are! Decoding kids will answer some of the biggest whys related to kids and how to go about effectively and responsibly engaging with them.