Described by Selfridges as 'More Sid & Nancy than Ben & Jerry', The Icecreamists have enjoyed a meteoric rise cold-fused with controversy. These attention-seeking provocateurs have reinvented ice cream as 'vice cream', a pop culture medium laced with incendiary flavours. Their creations consistently whip up public outrage, from the ice cream the Sex Pistols tried to ban (The Sex Bomb made with sub-zero Stimulants and Absinthe), to the world's first breast milk ice cream (Baby GooGoo, which incurred the storm in a D-cup wrah of pop-megastar Lady Gaga).