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Littledata

Littledata

@UCnlh2ZmezclpJ2yfSncGLLw - 679 subscribers

Server-side tracking to Google, Meta and Klaviyo boosts performance with more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For Google, get a tracking upgrade over Google & YouTube Channel, and Enhanced Conversions. Double revenue from abandoned cart flows in Klaviyo with better flow triggers Enhanced Conversions for customer matching in Google Ads No more dumb ads: target full-funnel events sent via Conversions API (CAPI) Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data

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