DECODE

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Decode is the largest founder community with roots from Berkeley and Stanford. As a 501(c)3 non-profit, our mission is to help students and alumni transform their part-time projects into full-time startups. Previous speakers include Eric Yuan (Founder & CEO, Zoom), Michael Siebel (Y Combinator, former CEO), Astro Teller (CEO of Google X), Steve Jurvetson (Tesla, SpaceX, Board Member) and Brian Behlendorf (Former CTO of the World Economic Forum) among others.

Home Videos Live Playlists

Community-Led Growth: The Flywheel Framework

Community-Led Growth: The Flywheel Framework DECODE

18 views - 1 week ago

Most Founders Get Their First 10 Hires Wrong (Here's What Actually Works)

Most Founders Get Their First 10 Hires Wrong (Here's What Actually Works) DECODE

24 views - 1 week ago

What Metrics Should You Track Before Product Market Fit?

What Metrics Should You Track Before Product Market Fit? DECODE

66 views - 3 weeks ago

The 1–3% Reply Rate Benchmark (What It Means)

The 1–3% Reply Rate Benchmark (What It Means) DECODE

81 views - 4 weeks ago

Pains Before Gains: The Demand Gen Rule Founders Miss

Pains Before Gains: The Demand Gen Rule Founders Miss DECODE

39 views - 1 month ago

How Great Co-Founders Communicate

How Great Co-Founders Communicate DECODE

53 views - 1 month ago

The “Graduate Hook” Messaging Trick

The “Graduate Hook” Messaging Trick DECODE

47 views - 1 month ago

Competitive Advantage: The Only Framework You Need

Competitive Advantage: The Only Framework You Need DECODE

55 views - 1 month ago

Your Fundraising Deck Is Too Long — Here’s the Fix

Your Fundraising Deck Is Too Long — Here’s the Fix DECODE

50 views - 1 month ago

Stop Selling. Let Your Product Sell Itself.

Stop Selling. Let Your Product Sell Itself. DECODE

69 views - 1 month ago

How to Nail Enterprise Sales Using MEDDPICC

How to Nail Enterprise Sales Using MEDDPICC DECODE

157 views - 1 month ago

The Smart Choice That Quietly Breaks Startups

The Smart Choice That Quietly Breaks Startups DECODE

194 views - 1 month ago

How to Choose the Right Pricing Model as Your Startup Scales

How to Choose the Right Pricing Model as Your Startup Scales DECODE

51 views - 3 months ago

How to Choose the Right Pricing Model for Your Startup

How to Choose the Right Pricing Model for Your Startup DECODE

86 views - 3 months ago

How to Test Co-Founder Compatibility Before It’s Too Late

How to Test Co-Founder Compatibility Before It’s Too Late DECODE

90 views - 3 months ago

How to Prepare for a Fundraise as a First-Time Founder

How to Prepare for a Fundraise as a First-Time Founder DECODE

113 views - 3 months ago

Niko Bonatsos, Managing Director at General Catalyst on Deal flow and Investment Thesis

Niko Bonatsos, Managing Director at General Catalyst on Deal flow and Investment Thesis DECODE

242 views - 3 months ago

How to Pivot and Validate Startup Ideas Quickly

How to Pivot and Validate Startup Ideas Quickly DECODE

131 views - 3 months ago

Leadership Lessons Every Founder Needs to Hear

Leadership Lessons Every Founder Needs to Hear DECODE

31 views - 3 months ago

How to Screen Your First Technical Hire

How to Screen Your First Technical Hire DECODE

53 views - 3 months ago

How to Increase Retention in AI Products

How to Increase Retention in AI Products DECODE

64 views - 4 months ago

Founders Share Their Toughest Problems — Live VC Advice

Founders Share Their Toughest Problems — Live VC Advice DECODE

94 views - 4 months ago

How Great Founders Survive Fundraising Mistakes

How Great Founders Survive Fundraising Mistakes DECODE

64 views - 4 months ago

The Culture Framework Behind High-Performing Teams

The Culture Framework Behind High-Performing Teams DECODE

58 views - 4 months ago

How to Compensate Early Hires in Your Startup

How to Compensate Early Hires in Your Startup DECODE

64 views - 4 months ago

Engineering Decisions That Won’t Haunt Your Startup

Engineering Decisions That Won’t Haunt Your Startup DECODE

38 views - 4 months ago

GTM & Branding Strategies That Actually Drive Revenue

GTM & Branding Strategies That Actually Drive Revenue DECODE

51 views - 4 months ago

How to Build Viral Products: Lessons from Kevin Weil, VP, OpenAI for Science

How to Build Viral Products: Lessons from Kevin Weil, VP, OpenAI for Science DECODE

256 views - 4 months ago

Building a Generational Company: Lessons from Lightspeed’s Co-Founder

Building a Generational Company: Lessons from Lightspeed’s Co-Founder DECODE

55 views - 4 months ago

Decode Conference 2025 Highlights | Where Top Berkeley and Stanford Founders Meet

Decode Conference 2025 Highlights | Where Top Berkeley and Stanford Founders Meet DECODE

164 views - 4 months ago

Turning “No” into “Yes”: How Founders Handle Objections

Turning “No” into “Yes”: How Founders Handle Objections DECODE

49 views - 4 months ago

How to Land Early Sales for Your Startup

How to Land Early Sales for Your Startup DECODE

64 views - 4 months ago

How to Learn a New Market Fast as a Founder

How to Learn a New Market Fast as a Founder DECODE

75 views - 5 months ago

How to Choose the Right Target Segment for Your Startup

How to Choose the Right Target Segment for Your Startup DECODE

89 views - 5 months ago

How to Build a Content Loop That Drives Startup Growth

How to Build a Content Loop That Drives Startup Growth DECODE

54 views - 5 months ago

How Top Founders Plan Their Runway Before Fundraising

How Top Founders Plan Their Runway Before Fundraising DECODE

35 views - 5 months ago

How to Nail Your Startup Product Positioning

How to Nail Your Startup Product Positioning DECODE

82 views - 6 months ago

How to Assess the Health of Your Sales Pipeline

How to Assess the Health of Your Sales Pipeline DECODE

123 views - 6 months ago

How to Work with Design Partners as an Early-Stage Founder

How to Work with Design Partners as an Early-Stage Founder DECODE

627 views - 6 months ago

Proven Tactics to Drive User Adoption

Proven Tactics to Drive User Adoption DECODE

24 views - 6 months ago

Adoption Hacks Every Startup Founder Needs

Adoption Hacks Every Startup Founder Needs DECODE

62 views - 6 months ago

Flat-Rate Pricing Is Killing Your AI SaaS—Here’s the Fix

Flat-Rate Pricing Is Killing Your AI SaaS—Here’s the Fix DECODE

125 views - 7 months ago

How To Size Your Market (TAM, SAM, SOM Explained Simply)

How To Size Your Market (TAM, SAM, SOM Explained Simply) DECODE

505 views - 7 months ago

I Built a Repeatable Sales Engine—Here’s How

I Built a Repeatable Sales Engine—Here’s How DECODE

57 views - 7 months ago

YouTube Was a Dating Site?! Lessons on Pivoting With Purpose

YouTube Was a Dating Site?! Lessons on Pivoting With Purpose DECODE

143 views - 7 months ago

STOP Pivoting the Wrong Way (Do This Instead)

STOP Pivoting the Wrong Way (Do This Instead) DECODE

49 views - 8 months ago

Founder Market Fit: Step-by-Step Fast Guide

Founder Market Fit: Step-by-Step Fast Guide DECODE

222 views - 8 months ago

User Onboarding Tutorial: Retention Tips to Reduce Churn

User Onboarding Tutorial: Retention Tips to Reduce Churn DECODE

52 views - 8 months ago

The Secret Business Strategy Google and Microsoft Don’t Want You Using

The Secret Business Strategy Google and Microsoft Don’t Want You Using DECODE

82 views - 8 months ago

Don’t Start Another Sales Pilot Until You Watch This

Don’t Start Another Sales Pilot Until You Watch This DECODE

94 views - 9 months ago

Step-by-Step: How to Run a Intro Sales Calls That Convert

Step-by-Step: How to Run a Intro Sales Calls That Convert DECODE

232 views - 9 months ago

The Secret Launch Playbook No One Shares

The Secret Launch Playbook No One Shares DECODE

71 views - 9 months ago

Your Buyer Profile Is Costing You Deals – Fix It in 10 Minutes DECODE

114 views - 9 months ago

The Secret to Perfect Customer Onboarding (Nobody Talks About This)

The Secret to Perfect Customer Onboarding (Nobody Talks About This) DECODE

94 views - 9 months ago

The Ultimate Pricing Playbook for Early-Stage Startups

The Ultimate Pricing Playbook for Early-Stage Startups DECODE

229 views - 10 months ago

Proven Hacks To Make Investors Compete For Your Funding Round

Proven Hacks To Make Investors Compete For Your Funding Round DECODE

74 views - 10 months ago

3 Fundraising Hacks Investors Don’t Want You to Know

3 Fundraising Hacks Investors Don’t Want You to Know DECODE

40 views - 10 months ago

I Tried Every Pitch Strategy—Here's What Worked

I Tried Every Pitch Strategy—Here's What Worked DECODE

114 views - 10 months ago

Why Your Product Isn't Selling—And How to Fix Your Messaging

Why Your Product Isn't Selling—And How to Fix Your Messaging DECODE

31 views - 11 months ago

How to Find Product-Market Fit: 3 Secrets That Actually Work (Step-by-Step)

How to Find Product-Market Fit: 3 Secrets That Actually Work (Step-by-Step) DECODE

143 views - 11 months ago