Dia Simms

@UCsL2i7OJk5MXhLfWIoKH3Ow - 13 subscribers

Executive Chairwoman at Lobos 1707 Tequila & Mezcal | Co- Founder of Pronghorn Dia Simms serves as the Executive Chairwoman of the Board of Lobos 1707 Tequila & Mezcal, an award-winning, independent spirits brand that launched in November 2020. Before being appointed Executive Chairwoman, Simms led Lobos 1707 as its CEO, alongside Founder and Chief Creative Officer Diego Osorio and with early backing by sports and cultural icon, LeBron James. Simms brings an impressive track record of building successful brands, combined with her entrepreneurial spirit and deep expertise in the spirits industry to Lobos 1707. In May 2021, Simms Co-Founded Pronghorn, a 10-year initiative to drive diversity, equity, and inclusion in the spirits industry. Pronghorn is a template on how to effectively diversify any industry by cultivating the next generation of Black entrepreneurs, employees and executive leaders within the spirits industry through sustainable investment, incubation and recruitment.