Login Register
G
pfcproduces banner
pfcproduces

pfcproduces

@UCsq5flRP4rb0YVfk_Grf6hA - 70 subscribers

Producers don't make the creative, they make the creative better. I’ve paraphrased that old BASF slogan, but it’s a perfect notion because that’s exactly what producers do. We don't “make” the creative... we don't concept it, we don't write it, we don't art direct it. Instead, producers find the directors, the editors, the graphics companies, the music houses... all the professionals who bring their special skills and points of view to bear on a project. The producer combines all those separate elements to elevate the idea in hopes of creating something that is ultimately greater than the sum of its parts, something that is simply… better. That's what I do, and I love it. I couldn't imagine doing anything else.

Home Videos Live Playlists