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AMPM

AMPM

@UCtTyxSmwvSugc0sn_94A6ow - 1.6K subscribers

For over 18 years, AMPM has constantly reinterpreted the Modern Indian aesthetic through their timeless design language and effortless feminine silhouettes. When founders Ankur and Priyanka Modi established their eponymous brand in 2002, the Indian consumer was weighed down by the combined sartorial opulence of designer Indian wear and mass-produced economical fashion.The gap in the market was identified by the brand’s Creative Director Priyanka Modi and she decided to bridge the gap by designing clothes that were clean, fuss-free and edited the excess. Over the years, the brand has received numerous accolades including the Elle Style Awards in 2011 and 2012 and the ‘Most Popular Designer Award’ at the renowned India Fashion Forum in 2016. AMPM is also a favourite among leading ladies from the Indian film industry, prominent fashion influencers, celebrated sportspersons and notable women entrepreneurs. With the brand’s loyalists spread across the world.

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