Powered by science, prescribed by pros.
Redken is a leading professional brand, backed by state-of-the-art science and a legacy of innovation that dates back to 1960.
Our groundbreaking research revolutionized the hair industry, propelling Redken to the top of the U.S. professional market. Today, we are the #1 pro hair brand in the U.S.
Combining scientific rigor with an elevated aesthetic, we are known to create scientific prescriptions to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world.