Paid Search NYC

@UCtyJASw15BD_E_aq6hX-FJA - 546 subscribers

Welcome to Paid Search NYC, the podcast for marketers, advertisers, and digital leaders looking to stay ahead in paid search and performance marketing. Hosted by Matt Shenton, Paid Search NYC features in-depth conversations with industry leaders, founders, and platform experts on how search, ads, and AI are reshaping performance marketing. Whether you’re new to paid search or a seasoned practitioner, each episode breaks down the latest trends, tactics, data, and real-world insights across Google Ads, AI-driven search, automation, measurement, and brand protection — with a focus on what actually works in today’s market. 🎙️ New episodes recorded in-person in New York City and beyond.

Home Videos Live Playlists

How to use AI Agents to manage & optimize Google Ads (real use cases)

How to use AI Agents to manage & optimize Google Ads (real use cases) Paid Search NYC

86 views - 2 months ago

Two Search CEOs on the Future of Google, Ads & Trust

Two Search CEOs on the Future of Google, Ads & Trust Paid Search NYC

3.2K views - 2 months ago

Agent Mode & Custom GPTs Explained: How ChatGPT-5 Is Automating Paid Search

Agent Mode & Custom GPTs Explained: How ChatGPT-5 Is Automating Paid Search Paid Search NYC

682 views - 4 months ago

The New SEO Playbook: Topical Authority in the AI Search Era

The New SEO Playbook: Topical Authority in the AI Search Era Paid Search NYC

33 views - 4 months ago

AI Max Explained: What Google’s Next Big Ads Shift Means for Marketers with Kirk Williams

AI Max Explained: What Google’s Next Big Ads Shift Means for Marketers with Kirk Williams Paid Search NYC

702 views - 5 months ago

From Hype to Hands-On: AI in Digital Marketing with Yazmin Mandamiento

From Hype to Hands-On: AI in Digital Marketing with Yazmin Mandamiento Paid Search NYC

72 views - 5 months ago

Starting an Agency, Power Moves to Accelerate Your Career, and How to Deploy AI with Aric Whiteley

Starting an Agency, Power Moves to Accelerate Your Career, and How to Deploy AI with Aric Whiteley Paid Search NYC

19 views - 5 months ago

Google Ads Success: How to Test Fast Without Wasting Budget with Ryan Nowlan

Google Ads Success: How to Test Fast Without Wasting Budget with Ryan Nowlan Paid Search NYC

42 views - 6 months ago

Where Did My Ads Go? AIOs, LLMs, and the Future of Search Visibility with Phillip Thune

Where Did My Ads Go? AIOs, LLMs, and the Future of Search Visibility with Phillip Thune Paid Search NYC

739 views - 6 months ago

How to Build SaaS for Paid Search - Lessons from Revvim CEO Matt LeBaron

How to Build SaaS for Paid Search - Lessons from Revvim CEO Matt LeBaron Paid Search NYC

165 views - 6 months ago

TikTok Search, TikTok Shop & What Brands Get Wrong with Adam Rose

TikTok Search, TikTok Shop & What Brands Get Wrong with Adam Rose Paid Search NYC

26 views - 7 months ago

Starting an Agency, Power Moves to Accelerate Your Career, and How to Deploy AI with Aric Whiteley

Starting an Agency, Power Moves to Accelerate Your Career, and How to Deploy AI with Aric Whiteley Paid Search NYC

575 views - 7 months ago

How to Run Performance Max on Bing Ads (Google Alternative Strategy) With Jon Kagan

How to Run Performance Max on Bing Ads (Google Alternative Strategy) With Jon Kagan Paid Search NYC

200 views - 7 months ago

Marketing to the 1%: Google Ads Strategies for Luxury Brands with Janina Downey

Marketing to the 1%: Google Ads Strategies for Luxury Brands with Janina Downey Paid Search NYC

131 views - 7 months ago

How to Run Google Ads For Local Businesses With Jack Hepp

How to Run Google Ads For Local Businesses With Jack Hepp Paid Search NYC

37 views - 7 months ago

What Is A Google Ads MCP With Wijnand Meijer

What Is A Google Ads MCP With Wijnand Meijer Paid Search NYC

968 views - 8 months ago

PPC Automation Tools That You Need To Know With Wijnand Meijer

PPC Automation Tools That You Need To Know With Wijnand Meijer Paid Search NYC

63 views - 8 months ago

How To Make The Top 50 PPC List With Wijnand Meijer

How To Make The Top 50 PPC List With Wijnand Meijer Paid Search NYC

50 views - 8 months ago

What is AI Max in Google Ads with Tomasz Abbott-Wieczorek

What is AI Max in Google Ads with Tomasz Abbott-Wieczorek Paid Search NYC

82 views - 8 months ago

How to Accelerate Your Career at a Marketing Agency With Eric Frazzano

How to Accelerate Your Career at a Marketing Agency With Eric Frazzano Paid Search NYC

23 views - 8 months ago

How to Stay Ahead in Paid Search in an AI World with Ashwin Balakrishnan

How to Stay Ahead in Paid Search in an AI World with Ashwin Balakrishnan Paid Search NYC

22 views - 8 months ago

Confronting Fears in the PPC Industry with Navah Hopkins

Confronting Fears in the PPC Industry with Navah Hopkins Paid Search NYC

24 views - 9 months ago

How Paid Search & Affiliate Marketing Can Work Together with Jenny Gonzalez

How Paid Search & Affiliate Marketing Can Work Together with Jenny Gonzalez Paid Search NYC

30 views - 9 months ago

Specialist or Generalist: Which Is Best? With Bebe Patel

Specialist or Generalist: Which Is Best? With Bebe Patel Paid Search NYC

16 views - 9 months ago

What I Learned from Interviewing 280 People in Paid Media, with Omar Reyes

What I Learned from Interviewing 280 People in Paid Media, with Omar Reyes Paid Search NYC

29 views - 9 months ago

The Winning Approach to Product Segmentation in Google Ads with Victor Tomaš

The Winning Approach to Product Segmentation in Google Ads with Victor Tomaš Paid Search NYC

74 views - 9 months ago

How To Drive More Sales & Leads with Youtube, with Yann Durand

How To Drive More Sales & Leads with Youtube, with Yann Durand Paid Search NYC

32 views - 10 months ago

Google Ads Testing 2025: What Actually Works Now with Breanne Bartlett

Google Ads Testing 2025: What Actually Works Now with Breanne Bartlett Paid Search NYC

33 views - 10 months ago

Get A Digital Marketing Job: Complete Step by Step Guide with Snow Ren

Get A Digital Marketing Job: Complete Step by Step Guide with Snow Ren Paid Search NYC

50 views - 10 months ago

SEO + Google Ads Integration: Increase Your Traffic Fast with David Podesta

SEO + Google Ads Integration: Increase Your Traffic Fast with David Podesta Paid Search NYC

47 views - 10 months ago

Marketing Agency vs In-House: Career Guide With Tim Jenson

Marketing Agency vs In-House: Career Guide With Tim Jenson Paid Search NYC

56 views - 11 months ago

Google Ads Quality Score Dead? What Matters in 2025 with Tom Goodwin

Google Ads Quality Score Dead? What Matters in 2025 with Tom Goodwin Paid Search NYC

40 views - 11 months ago

Paid Search Career: Zero to Head of PPC (My Journey) with Chris Chambers

Paid Search Career: Zero to Head of PPC (My Journey) with Chris Chambers Paid Search NYC

133 views - 11 months ago

Stop Affiliate Fraud Killing Your Google Ads ROI with Andy Cooney

Stop Affiliate Fraud Killing Your Google Ads ROI with Andy Cooney Paid Search NYC

113 views - 11 months ago

Google Ads Match Types 2025: Complete Beginner Guide with Joshua Baez

Google Ads Match Types 2025: Complete Beginner Guide with Joshua Baez Paid Search NYC

87 views - 1 year ago

Value-Based Bidding: Google Ads Strategy Guide 2025 with Kat Sale

Value-Based Bidding: Google Ads Strategy Guide 2025 with Kat Sale Paid Search NYC

99 views - 1 year ago

Full Funnel Google Ads: Turn Clicks Into Customers with Marjorie Vizethann

Full Funnel Google Ads: Turn Clicks Into Customers with Marjorie Vizethann Paid Search NYC

103 views - 1 year ago

Google Ads Ecommerce: Black Friday Campaign Setup with Justin Clark

Google Ads Ecommerce: Black Friday Campaign Setup with Justin Clark Paid Search NYC

124 views - 1 year ago