Master B2B

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Welcome to Master B2B - Practical strategies to grow B2B eCommerce in manufacturing & distribution. If you work in B2B eCommerce, digital transformation, IT, or operations, this channel is for you. We help manufacturers and distributors: Launch and scale profitable B2B eCommerce programs Fix broken digital processes Align IT, marketing, sales, and operations Turn digital chaos into predictable growth Our weekly show, Friday 15, tackles the real problems B2B teams face: Why your eCommerce roadmap keeps getting stuck How to get IT, sales, and leadership aligned What’s slowing down adoption and revenue Which strategies actually work in complex B2B environments No fluff. No theory. Just proven frameworks, honest conversations, and real-world examples from the front lines of B2B digital commerce. New episodes every Friday. 👉 Subscribe if you want to stop fighting your systems — and start growing with them.

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IT vs eCommerce: The Trust Problem No One Talks About

IT vs eCommerce: The Trust Problem No One Talks About Master B2B

23 views - 4 days ago

SEO Is Dead? How AEO & Answer Engine Optimization Is Changing B2B E-Commerce

SEO Is Dead? How AEO & Answer Engine Optimization Is Changing B2B E-Commerce Master B2B

11 views - 1 week ago

The Trust Paradox: Why AI Transparency Makes Customers 8.5X More Loyal

The Trust Paradox: Why AI Transparency Makes Customers 8.5X More Loyal Master B2B

11 views - 2 weeks ago

Is AI Becoming an Oligopoly? The $3 Trillion Battle for B2B Commerce

Is AI Becoming an Oligopoly? The $3 Trillion Battle for B2B Commerce Master B2B

28 views - 3 weeks ago

Has AI Re-Written the Hiring Process in eCommerce?

Has AI Re-Written the Hiring Process in eCommerce? Master B2B

23 views - 1 month ago

Decision-Making in B2B E-Commerce: Balancing Speed, Data, and Customer Experience

Decision-Making in B2B E-Commerce: Balancing Speed, Data, and Customer Experience Master B2B

29 views - 1 month ago

What the digitally enabled sales team looks like

What the digitally enabled sales team looks like Master B2B

39 views - 1 month ago

The Biggest B2B eCommerce Stories of 2025

The Biggest B2B eCommerce Stories of 2025 Master B2B

14 views - 1 month ago

Is AI Killing or Supercharging Google's Search Business?

Is AI Killing or Supercharging Google's Search Business? Master B2B

8 views - 2 months ago

Our shocking predictions about the future of eCommerce

Our shocking predictions about the future of eCommerce Master B2B

48 views - 2 months ago

The final answer to Amazon 1p vs 3p

The final answer to Amazon 1p vs 3p Master B2B

39 views - 2 months ago

Amazon Business: Here's the future of our investments

Amazon Business: Here's the future of our investments Master B2B

20 views - 3 months ago

The One Reason Your Company Should NOT Sell Online

The One Reason Your Company Should NOT Sell Online Master B2B

35 views - 3 months ago

Former Software Sales Exec Reveals the Secret to Buying the Right eCommerce Platform

Former Software Sales Exec Reveals the Secret to Buying the Right eCommerce Platform Master B2B

33 views - 3 months ago

27 eCommerce Leaders Revealed the Biggest Mistakes They Make

27 eCommerce Leaders Revealed the Biggest Mistakes They Make Master B2B

30 views - 3 months ago

I discovered that a company's AI strategy requires these 3 things

I discovered that a company's AI strategy requires these 3 things Master B2B

27 views - 4 months ago

Can research analysts be relevant in the age of AI?

Can research analysts be relevant in the age of AI? Master B2B

26 views - 4 months ago

How brands can protect themselves from unauthorized distributors

How brands can protect themselves from unauthorized distributors Master B2B

36 views - 4 months ago

Report from the field: Amazon Accelerate conference

Report from the field: Amazon Accelerate conference Master B2B

35 views - 4 months ago

Has the Composable Commerce approach run its course?

Has the Composable Commerce approach run its course? Master B2B

15 views - 5 months ago

Do Managers Have Too Many Direct Reports in B2B?

Do Managers Have Too Many Direct Reports in B2B? Master B2B

15 views - 5 months ago

Why Do 95% of AI Projects Fail?

Why Do 95% of AI Projects Fail? Master B2B

62 views - 5 months ago

Is AI Changing the Role of the Systems Integrator?

Is AI Changing the Role of the Systems Integrator? Master B2B

59 views - 6 months ago

The "gig" life of a B2B eCommerce executive

The "gig" life of a B2B eCommerce executive Master B2B

15 views - 6 months ago

Has the Gig Economy Come for B2B eCommerce Jobs?

Has the Gig Economy Come for B2B eCommerce Jobs? Master B2B

22 views - 6 months ago

The key to finding digital executive roles in the age of AI

The key to finding digital executive roles in the age of AI Master B2B

73 views - 6 months ago

Demystifying the B2B eCommerce Platform Landscape

Demystifying the B2B eCommerce Platform Landscape Master B2B

24 views - 6 months ago

Are B2B eCommerce Teams Understaffed?

Are B2B eCommerce Teams Understaffed? Master B2B

22 views - 7 months ago

Why Is B2B Lagging in Mobile Investment?

Why Is B2B Lagging in Mobile Investment? Master B2B

12 views - 7 months ago

Mythbuster: AI Will Revolutionize Human Decision Making in Commerce

Mythbuster: AI Will Revolutionize Human Decision Making in Commerce Master B2B

28 views - 7 months ago

Part 2: Is Generative Engine Optimization (GEO) Taking Over SEO

Part 2: Is Generative Engine Optimization (GEO) Taking Over SEO Master B2B

48 views - 7 months ago

Is Generative Engine Optimization Replacing SEO for B2B eCommerce Companies?

Is Generative Engine Optimization Replacing SEO for B2B eCommerce Companies? Master B2B

58 views - 8 months ago

2025 Master B2B State of B2B eCommerce

2025 Master B2B State of B2B eCommerce Master B2B

69 views - 8 months ago

How Should You Select a System Integrator?

How Should You Select a System Integrator? Master B2B

11 views - 8 months ago

Should you hire your platform or your implementation partner first?

Should you hire your platform or your implementation partner first? Master B2B

16 views - 8 months ago

Is AI the Long-Awaited Solution to the $3 Trillion Data Problem in B2B Ecommerce?

Is AI the Long-Awaited Solution to the $3 Trillion Data Problem in B2B Ecommerce? Master B2B

9 views - 8 months ago

Insiders Reveal How to Benchmark and Accelerate Your B2B Digital Maturity

Insiders Reveal How to Benchmark and Accelerate Your B2B Digital Maturity Master B2B

6 views - 8 months ago

Is ChatGPT the New Site Search in B2B eCommerce?

Is ChatGPT the New Site Search in B2B eCommerce? Master B2B

6 views - 8 months ago

Will Amazon Destroy Traditional Distribution?

Will Amazon Destroy Traditional Distribution? Master B2B

1 views - 8 months ago

Double Down or Hunker Down: Which Strategy Will Drive Higher B2B eCommerce ROI

Double Down or Hunker Down: Which Strategy Will Drive Higher B2B eCommerce ROI Master B2B

7 views - 8 months ago

Is Conversion Rate the True Measure of Success in B2B eCommerce

Is Conversion Rate the True Measure of Success in B2B eCommerce Master B2B

15 views - 8 months ago

Should the Digital Team Just Run the Entire Company?

Should the Digital Team Just Run the Entire Company? Master B2B

5 views - 8 months ago

Platform or Partner: Which is more critical to B2B eComm success?

Platform or Partner: Which is more critical to B2B eComm success? Master B2B

12 views - 8 months ago

Do Marketplaces Simplify Or Complicate Channel Conflict?

Do Marketplaces Simplify Or Complicate Channel Conflict? Master B2B

6 views - 8 months ago

Is Artificial Intelligence (AI) Changing The Game For B2B Personalization?

Is Artificial Intelligence (AI) Changing The Game For B2B Personalization? Master B2B

14 views - 8 months ago

May 2025 Executive Roundtables Roundup - What we learned from hundreds of B2B practitioners

May 2025 Executive Roundtables Roundup - What we learned from hundreds of B2B practitioners Master B2B

4 views - 9 months ago

Google Vs. Amazon: Who Is Going To Win The War For B2B Product Search?

Google Vs. Amazon: Who Is Going To Win The War For B2B Product Search? Master B2B

6 views - 9 months ago

A Report from B2B Online - Chicago

A Report from B2B Online - Chicago Master B2B

12 views - 9 months ago

Should Your Next eCommerce Platform Be “Best Of Breed” Or “Best Of Suite?”

Should Your Next eCommerce Platform Be “Best Of Breed” Or “Best Of Suite?” Master B2B

8 views - 9 months ago

Is the private equity model effective for the B2B industry?

Is the private equity model effective for the B2B industry? Master B2B

17 views - 9 months ago

Does Selling Via eCommerce Put Your Channel Relationships at Risk ?

Does Selling Via eCommerce Put Your Channel Relationships at Risk ? Master B2B

7 views - 9 months ago

Is Amazon a Friend or Foe to B2B Companies?

Is Amazon a Friend or Foe to B2B Companies? Master B2B

7 views - 9 months ago

Is It Possible To Conquer The Hidden Killers Of B2B Profitability?

Is It Possible To Conquer The Hidden Killers Of B2B Profitability? Master B2B

15 views - 9 months ago

Master B2B Interview with MACH Alliance President Casper Rasmussen

Master B2B Interview with MACH Alliance President Casper Rasmussen Master B2B

251 views - 9 months ago

Where are B2B eCommerce executives putting their next dollar?

Where are B2B eCommerce executives putting their next dollar? Master B2B

3 views - 9 months ago

Ecommerce Vs. Eprocurement: Where Should You Invest Your Time And Money?

Ecommerce Vs. Eprocurement: Where Should You Invest Your Time And Money? Master B2B

6 views - 10 months ago

Can You Build a Successful Career at a Family-Owned B2B Company?

Can You Build a Successful Career at a Family-Owned B2B Company? Master B2B

14 views - 10 months ago

The Master B2B Interview: Andy Hoar and VTEX CEO Mariano Gomide

The Master B2B Interview: Andy Hoar and VTEX CEO Mariano Gomide Master B2B

486 views - 10 months ago

Is the B2C Customer Experience the Future Of B2B eCommerce?

Is the B2C Customer Experience the Future Of B2B eCommerce? Master B2B

8 views - 10 months ago

Why Do ROI Calculations Often Fall Short For B2B Ecommerce?

Why Do ROI Calculations Often Fall Short For B2B Ecommerce? Master B2B

6 views - 10 months ago