I started in adult beverages at 19 and founded The FreeMind Group at 23.
I’ve been broke more times than I can count. I’ve paid for lunches with the change in my pockets while living out of motels just to stay in the game.
In the regulated beverage world, it’s rarely about who has the most capital - it’s about who can take the hits the longest without stopping.
I’m 40 years old now. I’m finally telling the full story to anyone willing to learn from the hurdles, the mistakes, and the wins. This life is beautiful and it is destructive. If you think this is a sprint, you’re in the wrong business.
I don't optimize for impressions anymore. I optimize for the people who are currently in the motels, building the next category leaders.
I believe in straight talk, long-term relationships and documenting the truth behind the journey because that’s where the real leverage lives.
