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Sports Engineering Research Group

Sports Engineering Research Group

@UCw71MnGL9BQd7gMv7upVvUQ - 664 subscribers

Note: An internal re-organisation in 2020 resulted in a change of name from CSER to SERG. The Sports Engineering Research Group (SERG) is led by Dr Simon Goodwill. It is the world's largest academic group in sports engineering and an internationally renowned centre of excellence for research and knowledge transfer. The centre's work is based on four research disciplines; applied computing, biomechanics, and design engineering. In each area, researchers develop fundamental knowledge and deliver applied solutions to enhance athletic performance, reduce injury and promote physical activity. SERG works in partnership with many sport, health and commercial organisations. We are immensely proud of our work with Team GB Olympic, and Paralympic athletes, and we enjoy research partnerships with global organisations such as the International Tennis Federation, FIFA, and Adidas. This channel demonstrates some of our work.