The Aditya Birla Group’s theatre initiative, Aadyam, stands as a cultural ally to the Indian theatre community - a space where, if a group brings a compelling idea and a clear artistic vision, all it needs to do is build the play, and the rest is taken care of by Aadyam.
Rooted in the belief that theatre is a living extension of our cultural memory, Aadyam honours the forms and traditions that shape Indian performance. Through carefully curated productions each year, it brings together diverse theatre-makers and audiences, creating evenings that are not just shows to watch, but shared experiences to feel, remember, and return to.